Brand identity, marketing design, and content strategy for small businesses, makers, and fabricators who are tired of looking like a side hustle when they're running a real operation.
15+ → Years in Fabrication & Manufacturing
- 100% → Founder-Led, No Outsourcing
- 5–7 → Day Turnaround on Brand Kits
What We Build
SERVICES
Three packages. Priced for real businesses, not venture-backed startups. Every deliverable is strategy-driven, not just pretty.
BRAND STARTER KIT**
Logo concept, color palette, typography, brand guidelines one-pager, social media profile graphics (3 platforms), and 5 branded post templates. Everything you need to stop looking DIY.
Starting at $500 — 5–7 day delivery
CONTENT ENGINE**
20 branded social posts per month with captions, a monthly content calendar, 2 story/reel concepts, and a hashtag strategy doc. Consistent presence without the 10-hour-a-week grind.
$400–$600/month retainer
LAUNCH COLLATERAL**
Pitch deck, one-page website copy + wireframe, or a 5-email launch sequence with matching social graphics. For when you're launching something and need everything fast.
Starting at $300 — 3–5 day delivery
Who's Behind This
I'VE BEEN BUILDING THINGS LONGER THAN MOST DESIGNERS HAVE BEEN DESIGNING
I'm James Pate. Certified welder. Fabricator. Small business owner. I've spent 15 years bending metal, quoting jobs, managing clients, and running JP Custom Metal LLC out of Scott County, Kentucky.I started Built Line Creative because I kept seeing the same problem: skilled tradespeople and small business owners doing incredible work — then representing it with a logo they made in Microsoft Paint and an Instagram page with no strategy.Your brand should match the quality of what you build. I bring a maker's precision to design work: measure twice, cut once, no wasted material. Every deliverable has a purpose. I also produce hip-hop beats under Loose Spokes Music — so if you need custom audio for your brand, I'm one of the only designers who can deliver that too.I use AI-powered workflows to deliver at agency speed with solo-operator pricing. You get the strategy and attention of a boutique studio without the boutique invoice.
- 15 YRS → Fabrication Industry
- LLC → Registered Business (KY)
- 48 HR → Rush Turnaround Available
- $0 → Hidden Fees, Ever
FOUR STEPS. NO RUNAROUND.
TextStep 1: INTAKE
Fill out a 5-minute questionnaire about your business, audience, and goals. I review it and come back with a strategy brief — not a generic mood board.Step 2: STRATEGY
I build your brand positioning, messaging framework, and visual direction before touching a single pixel. You approve the plan, then I build.Step 3: BUILD
Design execution with precision. You get a first draft within the agreed timeline, plus one round of revisions included in every package.Step 4: DELIVER
Final files in every format you need (print, web, social). Plus a brand guidelines doc so anyone who touches your brand in the future stays on track.
YOUR BRAND DESERVES BETTER THAN CANVA
Book a free 15-minute brand audit. I'll look at your current presence and tell you the three highest-impact things you can fix — whether you hire me or not.
Or email directly: [email protected]
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